COMPANY: onOne Software | URL: www.ononesoftware.com | TYPE: Plug-in | PLATFORM: Mac, Windows | PRICE: $259.95 Other onOne products: FocalPoint, Genuine Fractals, Intellihance, Mask Pro, PhotoFrame (EFFECTS GALLERY), PhotoTune, Plug-In Suite 5 (15% DISCOUNT off each)
						PhotoTools 2.5 is the fastest way to add a professional look to your photos: •It includes hundreds of high-quality photographic effects from industry professionals •Quickly and easily add effects to your photos in Photoshop, Lightroom or Aperture •Perfect for portrait and wedding photographers Extensive Range of Versatile Photographic Effects PhotoTools is the fastest way to add a professional look to your photos in Photoshop. You get hundreds of professional-grade photographic effects designed by Jack Davis, Kevin Kubota and onOne Software, all wrapped up in an easy-to-use Photoshop plug-in making this the fastest and easiest way to make your photos stand out from the crowd. With PhotoTools, you can preview, stack and combine effects to produce professional grade results in just a few clicks. PhotoTools reproduces camera filters like neutral density, color correction and polarization as well as film and darkroom techniques such as paper toners and alternative processes. You can even simulate the look of different films with a wide range of grain and contrast effects. You can also save an effects "recipe" as a preset and use it not only with Photoshop, but also with Lightroom 2 and Aperture 2.1. Whether you are a professional photographer or an amateur, your workflow just got a lot easier with PhotoTools. Stack Effects The real power of PhotoTools is its ability to stack multiple effects, just like using multiple camera lens filters. You can stack up to 16 effects on top of each other, creating your own unique look. For example, you could start by adding an auto color and tone adjustment to your image, then add a polarizing filter, graduated neutral density, golden hour enhancer and finish it off with a dark vignette. You have complete control over the strength of each effect and can seamlessly blend them together, just like adjusting opacity in Photoshop. You can also use the new Masking Brush to selectively paint-in or paint-out each effect in your stack. By stacking and combining effects, you can create an endless variety of custom effects and corrections. Easy to Learn, Easy to Use Like all onOne Software products, PhotoTools is easy to use with a modern user interface and friendly controls. You can start enhancing images immediately with just a few clicks. To help you master even the most advanced features, there are over a dozen built-in video tutorials and a handy searchable help system. For even more information, onOne offers additional video tutorials on their website, free weekly webinars and user-to-user forums. What's New in PhotoTools 2.5 Professional Edition Effects Library The new Effects Library in both the Standard and Professional editions of PhotoTools makes it easier to find just the right effects. The new library consolidates the categories, effects list, previews, descriptions and options into one location with a logical workflow. You can even mark your favorite effects and presets so you can find them quickly. There are also several new search methods to help you find the perfect effect. Photographic Effects Designed by photographers for photographers, PhotoTools includes dozens of new effects like Vintage and Paint-in effects as well as dozens of improvements to existing effects. PhotoTools Professional Edition expands upon the Standard Edition with 112 additional photographic effects developed by professional wedding photographer Kevin Kubota and Photoshop guru Jack Davis. Support for Adobe Photoshop Lightroom and Apple Aperture Photographers can now use PhotoTools Professional Edition inside of Lightroom 2 and Aperture 2.1. Masking Controls New in PhotoTools is the ability to selectively apply each effect in the PhotoTools stack. Users can use the new Masking Brush to selectively apply each effect to the image, just like using a layer mask in Photosop to hide or reveal the effect in specific areas of the image. The Masking Brush even supports pressure-sensitive Wacom tablets for the ultimate control. Video Support Photographers can now use PhotoTools on short video clips inside of Photoshop CS3 Extended and Photoshop CS4 Extended. Imagine the power of adding your favorite PhotoTools effect or stack of effects to your video! Easy Access to the onOne Exchange The onOne Exchange is a new community website managed by onOne Software that enables users of PhotoTools 2 to download free presets for their own use. Presets are easily imported into PhotoTools directly from the File menu. Users of PhotoTools can also upload any presets that they have created in PhotoTools to be shared with other PhotoTools users on the onOne Exchange. Access to this new site is built directly into the PhotoTools user interface. Batch Processing Once you have created your signature look, you can use the powerful batch processing engine to apply your look to an entire folder of images. Vastly speed up your production with the ability to batch process files with multiple output formats (such as TIFF and JPEG) of differing sizes (for print or web), color spaces (again for print or web), names and even add watermarks. Now it's easy to prepare small jpgs from your raw files for the web or presentations with your custom look added. PhotoTools 2 Professional & Standard Editions Compared PhotoTools is available in two versions, Professional Edition and Standard Edition. The Standard Edition includes 181 effects developed by onOne Software and Photoshop Hall of Fame member Jack Davis. The Professional edition adds 50 type and graphic effects from Jack Davis and 62 portrait effects from Kevin Kubota, voted one of the Top 10 Wedding Photographers in the World by American Photo Magazine. Additionally, PhotoTools Professional Edition now works in Lightroom 2 and Apple Aperture 2.1.
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