COMPANY: Sybex | URL: (See Barnes & Noble link at bottom) | TYPE: How-to/Reference | LEVEL: Intermediate/Adv | PRICE: $29.99
Photo Finish: The Digital Photographer’s Guide to Printing, Showing, and Selling Images By Jon Canfield, Tim Grey

List Price: US $29.99 | Can $41.95 | UK £19.99
August 2004 | 1st edition | 336 pages | Softcover | Trimsize: 7.5 x 9"
ISBN: 0-7821-4348-2 | EAN: 9 780782 143485 | UPC: 0252-11-443484

"A must-have book for all photographers."
--John Shaw, johnshawphoto.com

If you're serious about digital photography, you know that taking a great photo is only the beginning. Ultimately you want to share your polished images with the widest possible audience but accomplishing this goal is no simple task. First you have to be able to optimize images for very different mediums--print, the Web, slideshows. Then comes the challenge of drawing people to your work.

In Photo Finish, digital-imaging experts Jon Canfield and Tim Grey combine practical know-how with inspiring examples to illustrate how you can take total control of your output. They introduce the technologies and techniques you can use to attain the finest results for any medium, and they reveal pro tips for attracting viewers. By the time you finish this book, you’ll be able to get your photographs the attention they deserve.

Inside, you'll learn how to:
* Choose the right printer, inks, and paper
* Produce consistently great prints from your desktop
* Create proof sheets, albums, and border treatments
* Get optimal results from print labs and online print services
* Build an attention-grabbing photo website
* Draw viewers to your website through search engines and advertising
* Set up for Internet sales with shopping carts and payment systems
* Prepare compelling digital slideshows
* Apply the finishing touches--mount, mat, and frame your work
* Get your photos displayed in exhibitions and galleries
* And more!

Introduction

Part I: Printing on the Desktop

Chapter 1: Choosing the Printer and Medium
Choosing a Printer
Specialty Inksets
Setting the Mood
Media Options
Paper Properties

Chapter 2: Preparing the Image
The Optimized Image
Print Preparation Workflow

Chapter 3: Printing
Previewing Your Print Job
Setting Printer Properties
Choosing and Using a RIP

Chapter 4: Specialty Printing
Creating Proof Sheets
Designing Albums
Creative Border Treatments

Part II: Using Print Services

Chapter 5: Choosing the Output and Print Lab
Choosing the Output
Selecting a Print Lab
Preparing the File

Chapter 6: Using Online Print Services
Why Online?
Types of Prints
How It Works
Choosing a Service
Printing Your Own Book

Part III: Displaying Images on the Web

Chapter 7: Planning Your Site
What Do You Want Your Site to Accomplish?
Choosing a Domain Name and Host for Your Site
Choosing Your Tools
Planning Site Organization and Design

Chapter 8: Going Live
Creating the Navigation Bar
Creating the Home Page
Selecting and Organizing Your Images
Preparing the Images
Creating the Galleries
Getting Seen
Setting Up for Internet Sales

Chapter 9: Publishing and Maintaining Your Site
Publishing Your Site
Checking Links
Updating Your Site Contents
Website Maintenance

Part IV: Producing Digital Slideshows

Chapter 10: Choosing Slideshow Hardware
Choosing a Digital Projector
Other Display Options

Chapter 11: Optimizing Your Images for Slideshows
Perfecting the Image
Color Management
Optimizing for the Screen

Chapter 12: Putting a Slideshow Together
Planning an Effective Show
Using the Available Tools
Sharing Your Slideshow

Part V: Showing and Selling Your Images

Chapter 13: Finishing Your Prints
Mounting Your Print
Matting Your Print
Framing Your Print

Chapter 14: Displaying and Selling Your Images
Exhibiting
Getting into Galleries
Selling on the Internet
Wrapping Up

Index

Jon Canfield helped develop digital-imaging products for Microsoft, including Picture It and Digital Image Professional. He teaches classes on image presentation, contributes articles to Shutterbug, Nature Photographer, and MSN, and writes the "Output Options" column for eDigital Photo.

Tim Grey writes about the use of digital tools in photography for Outdoor Photographer, Digital Photo Pro, and PC Photo; he is the author of Color Confidence: The Digital Photographer's Guide to Color Management and a co-author of Real World Digital Photography, Second Edition. Tim is a popular instructor at the Lepp Institute of Digital Imaging.