Traditional auto corrections are not robust enough to be trusted with your precious memories. And who has time to manually correct every photo? There are better ways to spend your time. The Perfectly Clear Photoshop plug-in (also compatible with Lightroom) instantly gives you one-click correction to perfection. Simply load the plug-in and your selected photo will be automatically corrected. By applying over 10 patented corrections and 10 years of scientific research, Perfectly Clear saves you time while producing accurately beautiful photos.

Perfectly Clear promises:

•The easiest and fastest way to improve every photo you take – saving you time, and
•The highest quality photos you can imagine
•Unbeatable value - At only $199 or $249 for the Photohop/Lightroom bundle. (Alternatively, you would have to buy at least 5 different plug-ins costing $600-$750 to tackle eight out of the 11 problems Perfectly Clear handles automatically.)

Fast and Easy

Imagine a world where you would have the fun and excitement of taking great photos and not have the burden of spending hours trying to edit and fix them. You’re now imagining a Perfectly Clear world – a world where a smart software system does something even better than edit your photos – a world where one click actually corrects all of your photos – fully automatically. Let’s say you’ve just shot 500 photos. Now imagine batch processing all 500 images using Actions in Photoshop. Automatically! A Perfectly Clear world.

Perfectly Clear displays for you the before and after photo so you can easily determine if you want to fine tune any of them. And here’s the good news. Fine tuning a Perfectly Clear photo is fun and instant. Here’s why. It’s the only system where all corrections function independently. Therefore the magic is you’re tweaking your photos with independent controls. This means that if, for example, you want to tweak the exposure you won’t mess up the photo’s vibrancy, or if you want to tweak the sharpness you won’t affect the color etc. Experience the magic of independent controls – fine tuning photos in seconds. You can also quickly select another preset to apply automatically to your photo or create your own custom one.

So Perfectly Clear is all about quick, easy and fast – it’s all about saving vast amounts of time and putting the fun, and yes profit, back into photography … and it’s also about getting high quality photos – superior photos to any other method. The key is that Perfectly Clear "corrects" photos – it doesn’t "enhance" them. A corrected photo is superior to an "enhanced" photo, and not by a little but by a lot, and here’s why.

Perfectly Clear means superior quality photos

There are multiple reasons why a Perfectly Clear photo is superior to other photos. Perfectly Clear reproduces what the eye sees by "adding back" the eye function that a camera lacks. By better reproducing what the eye sees, Perfectly Clear photos elicit enthusiastic responses from participants, audiences and photographers alike. Photography is the art of eliciting emotion, and Perfectly Clear does it best.

This is only possible because Perfectly Clear applies 10 patented and patent pending processes in a very precise and rigorous way, replicating how the eye gathers light and overcoming the 15 ways your camera distorts your photos. Whether a camera is expensive or off the shelf, it still embodies limitations such as the single aperture which need to be overcome. Perfectly Clear makes its corrections while avoiding the pitfalls that all other editing and enhancement software introduce. And Perfectly Clear ensures quality through the auto – correction applying a comprehensive suite of 12 corrections, yet it is ‘smart’ enough to only apply the ones that a particular photo needs to be improved.

Quality award winning photos demands the three things Perfect Photos need: accurate colors, perfect exposure emulating the human eye and preservation of color nuances and details.

Your Camera Distorts Reality

We all take photographs to remind us of the beauty of our reality, our experiences and our loved ones - to preserve our precious memories perfectly. The first picture mom takes of her beautiful baby daughter is created by her neurology and stored as an original image in her mind’s eye. A perfect photo needs to reproduce what she sees. Photo Accuracy demands accurate color (what Athentech calls Real Color), accurate exposure throughout the entire photo, and accurate detail. But, today’s photos don’t replicate what you see because they’re distorted by your camera and your 'enhancement' software.

Cameras have serious limitations, generating significant color distortion

There are 15 ways your camera distorts the color of your photos. The most damaging camera limitation is the camera’s inability to model how the eye is dynamically changing its dynamic range. You can’t have photos that match the original image in the mind’s eye if the essential eye function is missing.

Your "enhancement" software takes the camera distortions and makes them worse

The old paradigm of "software" enhancement methods employing luminance adjustments, unsharp masking, dodging and burning, and utilizing curves and levels; and adjustments for brightness, contrast, saturation and such, all distort the colors of your photos even further.

Why cameras and software are distorting your precious memories

The algorithms driving "photo enhancement" weren’t originally developed for photography, don’t model the function of the human eye, or, if they do, they model the wrong eye functions. For example, adding Luminance to brighten a photo distorts color and results in a faded photo. This is because a Luminance adjustment emulates a cone cell function, and cone cell functions are the wrong eye function to emulate.

Perfectly Clear emulates the proper missing eye function

The result is an auto correction that preserves precious memories perfectly by adhering to the physics principles of how your eye gathers light. Perfectly Clear auto corrects your photos to match the "original image" in your mind’s eye. In emulating the dynamically changing iris and the physics principles of how the eye gathers light; Perfectly Clear is modeling the essential eye function to overcome the 15 ways your camera distorts color, and avoid the color distortion of the traditional photo "enhancement" methods. The result is perfect Photo Correction - done instantly.

Let Perfectly Clear overcome your camera and software limitations and reproduce a perfect photo of what you see

It’s not about software, it’s about science. Perfectly Clear’s 10 patented and patent-pending processes all emulate the essential missing eye function. By assiduously adhering to the physics principles of how the human eye gathers light Perfectly Clear overcomes Color Distortion and reproduces the Real Colors you saw during the original event; generates Perfect Exposure throughout your entire photo; and preserves the Color Nuances and Details of the original event by rigorously correcting inadequate vibrancy, contrast, skin tones and sharpness. It also removes abnormal tint, red-eye, noise and infrared while always maintaining Real Color and Perfect Exposure.

Each of Perfectly Clear’s 125 auto corrections is unique, is underpinned by providing the essential missing eye function, and adheres to the physics principles of how the eye gathers light, resulting in perfect corrections - not enhancements. This has led to Perfectly Clear being widely licensed throughout the world, and now, by popular demand, it’s being made available in Perfectly Clear Pro PRO Software and as an iPhone app. In Athentech's Pro Software, it’ll correct your photos fully automatically using an automatic batch mode and if you want even further perfection you can tweak them instantly… and it automatically corrects RAW format images instantly.

Perfectly Clear works on both 8 bit and 16 bit images within Photoshop (raw files are converted using Adobe Camera Raw).
It works on both 32 and 64 bit operating systems.
It works on layers.
It works on a selection.
It works with actions.