COMPANY: onOne Software | URL: www.ononesoftware.com | TYPE: Plug-in | PLATFORM: Mac, Windows | PRICE: $99.95
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Buy The use of selective focus has been part of photography since the very first lenses where invented. There are many techniques used to control either the plane of focus or removing sharpness from edges. The most common way to do this is by controlling depth of field in the camera by using a large aperture lens producing a narrow depth of field. Now photographers have a new Photoshop plug-in to help put the focus where they want—the all new FocalPoint 2.0.

Selective Focus
The use of selective focus is used to remove distracting backgrounds and to focus the viewers view on the subject. It also has artistic applications as well. This is a popular look in both portrait and wedding work but also commercial and editorial photography, especially food. All of the above mentioned techniques are used at the time the photograph is taken and require addition hardware and knowledge of how to use them. Many of these tools have not transferred to digital or behave differently with digital photography.

A New Tool for the Digital Darkroom
FocalPoint gives photographers a way to create realistic depth of field control, plane of focus control and selective focus to any image after it is photographed allowing for more control and precision. The focus bug control in FocalPoint has a tangible, hardware feel much like using a lens. It makes it fast for a photographer to define the "sweet spot" either in a round shape or a plane and then control how much and of what kind of blur they would like to add. This has a huge benefit over hardware tools like auxiliary lenses and filters because it allows the photographer to control the focus after the image is taken, giving them more control and requiring fewer shots in camera.

Easily Add Vignettes
Vignetting refers to the lightening or darkening of the edges of an image. This is a common technique in photography. Vignetting goes hand-in-hand with selective focus. Vignetting is created either in camera using vignetting hoods or in darkroom by burning or dodging the edges of the image. It is used for the same reasons as selective focus, to minimize distractions in the background and focus the viewers eye on the subject. Today vignetting is principally applied in Photoshop through various methods but all of which require multiple manual steps for a controlled and properly shaped sweet spot. FocalPoint uses the same focus bug controls to allow the photographer to simultaneously selectively blur as well as lighten or darken the areas outside of the sweet spot.

A Virtual Lens
The FocusBug is a unique control that allows you to adjust the sweet-spot (the area in focus) and the most commonly used controls in a single, intuitive control. Simply click and drag to position the sweet-spot. Then use the Bug's legs to set the size and shape of the sweet-spot. Next, adjust the antennae to control the type and amount of blur and the hardness of the blur edge. Using the FocusBug is fluid and in real-time, just like using a lens, but in Photoshop.

Save Settings & Create Presets
Once you have an effect you like, you can save it as a preset so you can easily recall it. FocalPoint remembers all your settings including the relative size and position of the FocusBug so you can apply it to similar images without having to make any adjustments. You can use Photoshop actions to call a FocalPoint preset for batch processing an entire folder of images.

FocalPoint Features

Ultimate Blur Control
The unique controller in FocalPoint called the "FocusBug" has two shapes, round and planar. The round bug simulates a selective focus lens or filter. It has a round bokeh (out of focus region) that is favored by portrait and wedding photographers

3D Tilt
The FocusBug allows you to tilt the sweet-spot aperture in 3D, simulating the tilt effect of a view camera or tilt-shift lens. These allows you to increase or decrease the amount and feather of blur across a plane.

Blur Types
FocalPoint allows you to vary the blur style that is used. Select from a standard defocused look or add a little motion to simulate the look of certain lenses.

Add Layer Mask
FocalPoint always returns its results to a new layer in Photoshop, protecting your original image for further editing. It can even automatically add a layer mask so you can selectively paint out the FocalPoint effect in Photoshop to restore important details.

Vignettes
FocalPoint also allows you add add a vignette, either lighter or darker around the sweet-spot. You control the amount and size in realtime. No need to make another layer or use complicated effects or actions. You can even use FocalPoint just for vignetting without blurring the image at all.
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