COMPANY: PhotoWiz/The Plugin Site | WEB: ThePluginSite | TYPE: Plug-in | PLATFORM: Mac, Windows | PRICE: $49.95

Other PhotoWiz products: ColorWasher, ContrastMaster (
FocalBlade, LightMachine, Plugin Galaxy
B/W Styler simulates the whole workflow of black and white photography from shooting the photo, processing it in the lab to framing the end result. It lets you recreate the look of films, lens filters and lab effects that are popular in analog black and white photography, but it even goes beyond that.

Starting with a color photo, B/W Styler lets you produce stunning black and white images that are not possible with black and white film. B/W Styler uses the whole contrast and spectrum of color photos to achieve dramatic black and white images. With B/W Styler, dull color photos can be transformed into interesting black and white pictures. Additionally, you can enrich the black and white photos by colorizing them, manipulating brightness and contrast, masking certain image areas, adding soft focus and glow effects, simulating film grain, applying lab effects and framing the image.

For Beginners as well as Experts
B/W Styler contains modes for both inexperienced and advanced users. By using different modes you can gradually add more effects and enhance your black and white masterpiece. Photographer's Mode lets you choose from many effects in one compact dialog, such as black and white film type, ISO rating, lens filters, lab development strategy, paper type, color toner, special lab effects and more.

These effects can be adjusted in two dozen special modes, each of which concentrates only on one aspect. Finally, you can fine-tune your image in Expert Mode with dozens of effect features, more than one hundred controls and hundreds of presets.

Why B/W Styler Is Different
B/W Styler offers the whole range of black and white and related effects. You have all effects in a single plugin and won't need to waste your time by switching between different plugins all the time. B/W Styler uses five different techniques for black and white conversion while other tools offer only one or two. Additionally B/W Styler uses the color contrast of color photos effectively to achieve more distinctive black and white photos. Other tools try to simulate the look of black and white films with only a few color sliders whereas B/W Styler gives you control over the whole color spectrum.

Unlike other black and white conversion tools, B/W Styler also supplies a wide range of masking features for selectively addressing certain parts of an image. It features three different type of modes, so beginning, advanced and expert users can become more experienced without the need to switch to another tool. Best of all, B/W Styler is available at an affordable price.