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Alain Briot makes his living selling fine art photographs. But this is not enough to satisfy his passion for photography. Alain also wants to share his knowledge with the photographic community.
Enter the Tutorial CDs series. Here, Alain shares with you what took him a lifetime to learn. This is not academic knowledge coming from books and lectures. This is knowledge gathered in the trenches, knowledge gained by creating world-class photographs year after year, knowledge gained by printing, exhibiting and selling his work for a living. This is knowledge that you can rely on whether photography is your profession or your passion.
Alain's tutorial CDs will save you years and years of trial and error by giving you today the solutions developed by Alain over many years. Alain's Marketing CD-1 contains all the materials you need to get started with your photography business, take your existing photography business to the next step or learn how to market photography. If you enjoy reading my articles you will enjoy reading the texts on this CD, even if you do not currently sell your photographs.
Actual example files for each category listed below are provided in the original file formats (Word, InDesign and PDF) so you can open them on any computer. If you do have Word and/or InDesign you can then use the original files as templates and modify them for your own needs. All the writing and formatting is done. You just need to cusotmize the information. This feature alone will save you years of work!
The Marketing CD-1 contains 14 folders filled with relevant editable files, notes, photographs, examples and much more. Here are the contents of each folder:
Marketing Secrets
•Why marketing is so important to your photography business
•The Six crucial steps to building a photography business
•The Twenty Three Salesmanship Secrets you cannot afford to ignore if you are in business to make money
•The Twenty Marketing secrets that will revolutionize your business when you implement them
Testimonials
•Why Testimonials are important
Unique Points and Warranties
•Why your Warranty is your most important business asset
•Why it is crucial to have a list of Unique Aspects
Artist Statement, Biography & Vitae
•Why your Artist Statement, Biography and Vitae are so important
•How do you write an Artist Statement, Biography and Vitae?
Labels & Notices
•Why having great labels and notices is important
•Why having carefully-designed signs & price tags will help you generate many more sales
Stationary & Invoices
•Why the Stationary and the Invoices you use are so important
Business cards
•The secret you need to know about business cards before you even have them printed
Gift Certificates
•Why having a gift certificate is a must
Ads & Special Offers
•Why you cannot afford not having a special offer
Order forms
•The best kept secret about order forms
Catalogs
•What you must know before you ever publish a catalog of your work
Show display examples
•Photos of Alain's display at many different shows
•What you should and shouldn't do to have a successful show |
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